MVP Promotions, Inc., incorporated in March 1992 and with a wide roster of accounts, stands highly qualified in the area of Media Buying and Media Planning. It takes an advertising/marketing professional to assure that any particular media buy is made within the "Fair Rate" parameters of your geographic area. MVP Promotions, Inc. is no stranger to "Media Negotiations." If your company is paying quoted rates, you're most likely paying too much.

Many companies buy their own Media (Commercials). Often we are told they feel they are getting a great rate. Some are, however, a great rate is only a very small part of an effective media buy.

Other IMPORTANT factors play a role in an effective media buy. Your company may very well be getting a good commercial rate but 35% to 40% of your advertising could be placed in MORE EFFECTIVE AREAS and no sales rep from any one particular media company is going to suggest you split your media budget with another media source. Their boss would have a thing or two to say about that.

A low television or radio commercial rate doesn't mean your advertising is going to be as effective as it could be. From your own viewing or listening patterns you know you don't just watch or listen to one station all day, you have what we call "Program Preference", meaning you seek out specific programs which interest you. Your interests are based on your income and education level, type of work you do or what hobbies you consider fun and enjoyable. Some people like to hunt, so they watch hunting programs. Others may enjoy woodworking. Guess what programs they may be interested in.

No matter how content you may be with your advertising there are always room for improvement and increased effectiveness. A truly effective advertising campaign is accomplished by utilizing a media mix with tight aim at a very targeted demographic. This cannot be accomplished with limited resources, limited information on a part-time basis.

On behalf of every client we work with, we strive for:

• Competitive fair media rates
• Added bonus commercial exposure
• Favorable airtime positioning
• Special "Excess Commercial Inventory" rates

Plus, MVP Promotions, Inc. monitors our clients' commercial schedules, assuring, you are getting exactly what your advertising budget is paying for.

Click here for facts regarding "Excess Commercial Inventory"
Click here for information regarding "Advertising Advisory Program"

[ return to top ]