Almost every week television and radio stations receive last minute cancellations or they have fallen short on sales. The advertising spot time has to be filled, so last minute deals become available, which can save your company an average of 30% to 35% on commercial rates. Think of the cancelled spot as an empty chair in a crowded room, available for you to sit on. Many of these commercials are airing in programming your company may normally not be able to afford; programs, which have high rankings and large audiences but normally carry a hefty price per spot.
Each day MVP Promotions, Inc. is notified by various media sources of "Open" or "Excess Commercial Inventory." By becoming a client of MVP's Excess Inventory Program, your company will benefit by increasing your advertising exposure, which will increase your advertising effectiveness, but not increase your advertising budget.
There are a number of reasons why TV and Radio have "Excess Commercial Inventory":
- A media schedule/contract is cancelled
- A media event is postponed or cancelled
- Companies behind in paying invoice(s) receive cancellations
- The commercial spots are simply unsold
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